Google made its first appearance at MDW with Softwear, an installation curated by Li Edelkoort in collaboration with Kiki van Eijk, in the gallery spaces of Rossana Orlandi. They proposed small, yet significant scenarios in which technological products were exposed together with familiar household objects. These objects had an aesthetic that fit right in: they were reassuring, simple, pleasing to touch. Not an upsetting revolution, but a calming convenience.
The theme, developed with an apparent simplicity, is the future of hardware object design, in particular, how we could improve the feeling of electronic devices, thus integrating a natural quality into the technology permeating our daily lives and environment.
The event underlined how the sensorial aspect of electronic objects is a growing trend,
Google makes its Salone del Mobile debut with installation on technology and everyday life [Wallpaper*]